It can strike at any time. One minute you are working on your computer and the next your computer is behaving strangely, and you can’t open your files. You look into a folder and see your files with altered file names. You look in other folders and see the same thing. You try opening Word files, Excel files, pictures, QuickBooks… nothing is working correctly. You reboot your computer because that seems to be Microsoft’s solution to most problems. But not this time. This time, rebooting solves nothing.
Most small businesses outsource activities that are not part of their core competence. For example, most companies don’t do their own legal work, they hire lawyers as needed. Most don’t do their own accounting and tax filings, they hire accountants. If there is a leak, they don’t fix it themselves, they call a plumber. If the lights go out, they call an electrician. So, why is it that many small businesses attempt to take care of their business technology needs on their own?
If you use a smartphone or Google Drive, Microsoft OneDrive, or Dropbox, congratulations! You are already in The Cloud! It’s more a question of, “How much of your digital world is in The Cloud with you?”
While outbound marketing casts a wide net to any who might be interested, inbound marketing takes a different approach. The idea with inbound marketing is that there are people and businesses out there interested in your goods and services and they are looking for you.
A long time ago, people got their news from this paper-based medium called a “newspaper.” This paper, full of news of the day’s or week’s events, provided the masses with information about happenings within their community, nation, or world. Newspapers had two...
This piece begins a series to explain the different options and techniques available now and the advantages and disadvantages of each. We are calling this “Online Internet Digital Web Marketing” which sounds confusing. Why does it sound confusing? Because it IS...
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