Blog.
What is Inbound Marketing?
While outbound marketing casts a wide net to any who might be interested, inbound marketing takes a different approach. The idea with inbound marketing is that there are people and businesses out there interested in your goods and services and they are looking for you.
What is Outbound Marketing?
A long time ago, people got their news from this paper-based medium called a “newspaper.” This paper, full of news of the day’s or week’s events, provided the masses with information about happenings within their community, nation, or world. Newspapers had two...
Online Internet Digital Web Marketing: Introduction to Inbound and Outbound Marketing
This piece begins a series to explain the different options and techniques available now and the advantages and disadvantages of each. We are calling this “Online Internet Digital Web Marketing” which sounds confusing. Why does it sound confusing? Because it IS...
The UNTHINKABLE Happened… Now What???
Servers, desktop, and laptops are at the core of most businesses. Technology failures and disasters such as fire, flood, hurricanes, tornadoes, and terrorism can destroy in an instant the data and systems upon which your business depends.
If the unthinkable happens and your office is destroyed and everything is lost, what can you do?
If your disaster recovery (DR)/business continuity (BC) plan was big on hope and not so big on detailed plans, you have limited options. Hope is not a business plan…
He handed her his card and you won’t believe what happened next!
Did you decide to read this article because of its engaging and maybe titillating headline? If so, congratulations! You have been click-baited; again. You fell for it, and as usual, you are left feeling like you’ve been had. But since I got you to read this far, why...
(Some) web developers are lazy
I am the first to condone a healthy level of laziness. If there is a task I need to do over and over, I will work very hard now to automate it so I can be lazy about it later. But (some) web developers are a whole new kind of lazy, and it is not the good, productive...
“Sure, my stuff is backed up.”
Backups 101 described some of the very basic concepts in ensuring the protection of your files and music and pictures (a.k.a. your “stuff”). If your personal and business files lack this basic protection then you are risking the loss of these files through one...
10 Plagues of Computers… as if there are only 10 🙂
In honor of Passover, Landau Consulting presents The 10 Plagues of the Internet Era (circa 2015) Email forwards: If only forwarding email to all your friends was not so easy! Spam: Spam is the flotsam and jetsam of the internet that clogs our inboxes. We don’t need...
The seven habits of highly effective deleters
Seven types of emails that you can delete without guilt Oprah: You don’t care about anything recommended by Oprah. If your friend sends you something recommended by Oprah, DELETE it. Nigeria: Unless you have family or business connections in Nigeria, you can just...
Backups 101
Backing up your computers should be like voting in Chicago; early and often. Backing up computers is essential to protect against varying levels of loss. Data loss can be viewed as a range of events from the accidental deletion of a file to the loss of the entire...
Does your business need a website?
“Do I need a website for my business?” is a question that I hear often. Some business owners wonder if they need to jump on the website bandwagon to be like everyone else. Peer pressure was never a good reason to do anything. But in this case, because so many...
Domains, Hosting, Design, Development, SEO??? I just want a simple website!!!
When embarking on your first website there are a bunch of terms that many consultants will use and they will assume that you know what they are talking about. While you don’t need to know the details about these terms, you should understand how they fit together....
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