by Stephan Landau | Jun 25, 2020 | Search Engine Optimization (SEO)
Is SEO Worth the Expense? Sticker shock. That is the experience of many small business owners when they see the proposed cost of an SEO campaign. Let’s unpack this. Some small businesses advertise by way of local business listings or diner placemats or local...
by Stephan Landau | Jun 2, 2020 | Search Engine Optimization (SEO)
How to Select an SEO Partner You might have heard that your website needs Search Engine Optimization or “SEO” to be found in Google. You can read about a great website that went “missing” here or a comparison of two websites’ performance, one with SEO and one without...
by Stephan Landau | Mar 25, 2020 | Search Engine Optimization (SEO), Website design and development
The Case of the Missing Website Round Foods with Holes is a (fictitious) New Jersey bakery that sells donuts and bagels. Their motto is “Empty on the inside, delicious on the outside” and they have been in business for over 15 years. Every day they make fresh and...
by Stephan Landau | Mar 7, 2020 | Search Engine Optimization (SEO), Website design and development
A Tale of Two Websites It was the best of sites; it was the worst of sites. Imagine two websites in the same line of business in the same geographic area and representing companies of similar size. Both companies recognize that they are the chief competitor of the...
by Stephan Landau | Dec 16, 2019 | Search Engine Optimization (SEO), Website design and development
SEO is an Investment in Your Company’s Future The people in charge of managing the finances of a business can view expenditures as either expenses or investments. What is the difference? Expenses are the ongoing costs associated with keeping the business going...