Is SEO Worth the Expense?

Is SEO Worth the Expense?

Is SEO Worth the Expense? Sticker shock.  That is the experience of many small business owners when they see the proposed cost of an SEO campaign.   Let’s unpack this.  Some small businesses advertise by way of local business listings or diner placemats or local...
How to Select an SEO Partner

How to Select an SEO Partner

How to Select an SEO Partner You might have heard that your website needs Search Engine Optimization or “SEO” to be found in Google.  You can read about a great website that went “missing” here or a comparison of two websites’ performance, one with SEO and one without...
What is Outbound Marketing?

What is Outbound Marketing?

A long time ago, people got their news from this paper-based medium called a “newspaper.”  This paper, full of news of the day’s or week’s events, provided the masses with information about happenings within their community, nation, or world.  Newspapers had two...