The Internet is a Big Place, How Will Your Business Be Found? Having an online presence without proper marketing strategies is like a hidden gem tucked away in a remote corner of the internet. You worked hard to create a captivating product or service offering...
When to Use Google Ads and When to Use SEO Crafting your digital marketing strategy is a lot like mastering seasoning in culinary arts. Similar to how a chef delicately selects the perfect blend of spices for every dish, a savvy digital marketer must carefully balance...
Paterson Great Falls Attracts a Global Audience… Who Does Your Business Attract? Did you know that Paterson, NJ, is not just a historical city? It is also home to a breathtaking natural wonder that tells a story of industrial prowess – the majestic Paterson...
Why Can’t the 9 Million People in New Jersey Find Your Website? Ever wonder why there are over 9 million people in New Jersey, yet not even 0.001% of this population is viewing your website? It’s not personal, but it may be an indication that you need to improve...
So… You Want to Build Your Own Website? Don’t. There are a lot of things you might be able to DIY. Furniture. Home renovation. Lawn makeover, etc. A website isn’t one of them. The importance of having a business website has shot up with the rise of e-commerce...
SEO with ATTITUDE Do you know who has attitude? A lot of people. But New Jerseyans are particularly known for it. Among the many good things that New Jersey and its citizens are popular for, their attitude makes them stand out the most. The same attitude makes them...
What is “Black Hat” SEO? The volume of online content went up as the number of internet users increased. But the quality of this content? That diminished. As a result, search engines struggled to provide a positive user experience. That’s because now they had a...
What is “Mobile-friendly” and Why Is It So Important? Remember when hand sanitizers used to be just “nice to have” before the pandemic hit and made them so important they disappeared off shelves? Also, remember when having a shiny smartphone was nice to have but then...
What Kind of Businesses Would NOT Benefit from SEO? The business world has evolved quite a lot since the start of human history. From selling goods in exchange for grain to giving away products for money that doesn’t even exist in the physical world, business has come...
A Small Business Approach to SEO Search engine optimization or SEO and other fancy online marketing terms are for big businesses with millions of dollars in their budget. Small businesses can’t afford such luxuries. And this stuff is not all that important for small...
Writing Is The Hardest Part Building or revamping a website is complicated stuff. So, most people let professionals do it. But writing web content looks simple. Therefore, many business owners decide to do it themselves. Why pay someone to write a web copy for you...
What is Local SEO? You moved into a new house in a new area and found out your roof is leaking. Since hurricane season is just around the corner, you decided to find a roofing contractor and get it repaired before it rains and the water destroys your new carpet. You...
