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Antivirus is like PPE (Personal Protective Equipment) for your Computer

Antivirus is like PPE (Personal Protective Equipment) for your Computer

Picture the digital landscape as a space full of invisible threats that want to infect your business systems. Just as medical practitioners would not step into potentially contagious situations without personal protective equipment (PPE), you would not want your business to operate digitally without protection from cyber risks.

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What is “Black Hat” SEO?

What is “Black Hat” SEO?

The volume of online content went up as the number of internet users increased. But the quality of this content? That diminished. As a result, search engines struggled to provide a positive user experience. That’s because now they had a huge number of low-quality websites appearing in the search results and interacting with their users.

Search engines like Google, of course, couldn’t stand to lose their reputation because of such websites. And so, they decided to act. That’s when search engine optimization (SEO) experts and webmasters saw drastic changes in search engine ranking factors.

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What is “Mobile-friendly” and Why Is It So Important?

What is “Mobile-friendly” and Why Is It So Important?

Remember when hand sanitizers used to be just “nice to have” before the pandemic hit and made them so important they disappeared off shelves? Also, remember when having a shiny smartphone was nice to have but then it become something humans can’t survive without? Similar is the case with mobile optimization or mobile-friendliness for websites.

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A Small Business Approach to SEO

A Small Business Approach to SEO

Search engine optimization or SEO and other fancy online marketing terms are for big businesses with millions of dollars in their budget. Small businesses can’t afford such luxuries. And this stuff is not all that important for small businesses anyway. Right? Wrong!

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Writing Is The Hardest Part

Writing Is The Hardest Part

Why pay someone to write a web copy for you when you can easily do it yourself, especially when you know your business and its prospects better than anyone else? It makes no sense. Or does it?

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What is Local SEO?

What is Local SEO?

You pick up the phone, open Google, and type something along the lines of “best roofing contractor near me” and Google brings up some local businesses and presents them in a white box. You scroll past the white box and find a bunch of roofing contractors’ websites ranking on the first page. You choose one business from the white box above or the page below and learn more about them. What you just experienced was the search engine’s local search capabilities and the business’ local search engine optimization or SEO. It is the best way for local customers to find your business.

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FAQs About SEO

FAQs About SEO

The two most frequently asked questions concerning SEO are “How long does it take?” and “How much does it cost?” The answers are interconnected because the more you do (pay for) the faster your rankings should improve. But that is a big oversimplification of the process. Get answers to these questions and others.

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