There is a lot of talk about “Big Box” retailers and “Big Tech” businesses and “Big Data” mining. While all of these are a big part of our local, national, global, and internet economies, there are far more small businesses in existence than big businesses. Small businesses can benefit from Big Tech and Big Box and Big Data services. But for their own operations, there are data needs that maybe aren’t quite as big as Big Data but are just as important to the business.
Spreadsheets have been a mainstay of millions of business users around the world for decades. Back in the (really old) days, there were programs like VisiCalc and Lotus 1 -2-3, both of which were easily ousted by Microsoft Excel’s arrival. Excel lived on as the presumptive king of spreadsheet software, mostly unchallenged for 20-25 years. And then, Google showed up and introduced Sheets to the world. By virtue of the fact that Sheets was a Google product and well-integrated into the “Googlesphere” of apps and data, thousands of people adopted it rapidly. It is almost a generational thing; the Millennials prefer Sheets; the Boomers prefer Excel. Who is making the better choice?
It can strike at any time. One minute you are working on your computer and the next your computer is behaving strangely, and you can’t open your files. You look into a folder and see your files with altered file names. You look in other folders and see the same thing. You try opening Word files, Excel files, pictures, QuickBooks… nothing is working correctly. You reboot your computer because that seems to be Microsoft’s solution to most problems. But not this time. This time, rebooting solves nothing.
Most small businesses outsource activities that are not part of their core competence. For example, most companies don’t do their own legal work, they hire lawyers as needed. Most don’t do their own accounting and tax filings, they hire accountants. If there is a leak, they don’t fix it themselves, they call a plumber. If the lights go out, they call an electrician. So, why is it that many small businesses attempt to take care of their business technology needs on their own?
If you use a smartphone or Google Drive, Microsoft OneDrive, or Dropbox, congratulations! You are already in The Cloud! It’s more a question of, “How much of your digital world is in The Cloud with you?”
While outbound marketing casts a wide net to any who might be interested, inbound marketing takes a different approach. The idea with inbound marketing is that there are people and businesses out there interested in your goods and services and they are looking for you.
A long time ago, people got their news from this paper-based medium called a “newspaper.” This paper, full of news of the day’s or week’s events, provided the masses with information about happenings within their community, nation, or world. Newspapers had two...
This piece begins a series to explain the different options and techniques available now and the advantages and disadvantages of each. We are calling this “Online Internet Digital Web Marketing” which sounds confusing. Why does it sound confusing? Because it IS...
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