Do you think web development is a one-time process, a “once-and-done” sort of thing? Not even close!
You invest in web development, hire search engine optimization or SEO internet marketing services, and do everything to get a near-perfect and profitable website. And eventually, your website goes live.
But is the job done once your website is online?
Automated link-building strategies involve link-building robots or software programs. These bots promise to get your website hundreds of links within minutes.
Initially, this may seem like a great idea. Because isn’t the purpose of backlinking to get your website more links?
Back in school, you weren’t supposed to ask the smartest kid in class to do your writing assignments. It was wrong, sometimes even punishable. So, you were forced to finish your essays yourself, no matter how terrible you were at writing. But you are no longer in school.
“Guilty by association” and “Bad company corrupts good character” are ways to describe what happens when your website has links from questionable websites. These “toxic links” can make search engines think your site is toxic as well. What can you do since you cannot control which sites link back to yours?
Your business might be only one disaster away from closing its doors forever. And the funny thing about disasters is, they mostly come unannounced. But when they do…
Every successful project starts with a plan. If it is a building, it has a blueprint. A car may have a digital drawing. And a search engine optimization or SEO online marketing strategy has a keyword analysis.
Hiring outside IT support is said to have profound benefits for businesses, especially the smaller ones. That’s why IT service providers are gaining great popularity as businesses continue to outsource their mundane and complex IT tasks. Does that mean you should hire an outside IT service as well? Absolutely not!
Building a car’s transmission and a website share one similarity. Both are incredibly complex to build; demanding specialized skills and focused attention. Can you build a car’s transmission? Maybe… but probably not. Why attempt to build your own website? Websites require expertise for design and especially for security. Read more.
Who needs higher search engine rankings, visibility in the internet world, greater web traffic, more buyers, increased online sales, and other benefits that SEO online marketing techniques have? No one. Right?
Are you still thinking of investing in SEO? Here are some more reasons to convince you to stay clear of SEO for your website.
A primary purpose for a company’s online presence is to gain more customers. But a website attracts customers only if it appears among the top search result pages; because people rarely go beyond the first search engine results page. If you have a website, you might have heard of search engine optimization (SEO). Promising to rank a website among the top search results, SEO is the unparalleled leader of search engine marketing.
In the world of online marketing, there are many TLAs (three-letter abbreviations) flying around and for the uninitiated, they can add to the confusion when attempting to learn about website promotion and marketing.
The biggest TLAs in online marketing are SEO and PPC.
The beginning of a new year is a good time to review your company’s goals for the coming year. Company goals for growth and sales can be better met with a solid online presence. Even if you do not sell merchandise via your website, a website can be an excellent way of attracting new customers. However, having a company website is not all that is required to have an effective online presence.
Let Landau Consulting
Whether you’re a small, medium, or large-sized enterprise, our goal is to help you reach growth and further expand your company’s capabilities. Contact us to learn more about our SEO and Internet marketing services in NJ today.