New Jerseyans are known for having “an attitude.” Among the many good things that New Jersey and its citizens are popular for, their attitude makes them stand out the most. The same attitude makes them strong enough to battle any challenges that may come their way and strong-willed to power through all the disasters and calamities that often frequent NJ.
Usually, when we hear the term data management and applications in one sentence, two widely-used programs pop into our heads. One: the ever-famous, classic spreadsheet program called Microsoft Excel, and two: the not-so-popular but valuable nonetheless Microsoft Access. Since both applications are related to data in one way or another, it is often confusing for users to decide which one to use.
The volume of online content went up as the number of internet users increased. But the quality of this content? That diminished. As a result, search engines struggled to provide a positive user experience. That’s because now they had a huge number of low-quality websites appearing in the search results and interacting with their users.
Search engines like Google, of course, couldn’t stand to lose their reputation because of such websites. And so, they decided to act. That’s when search engine optimization (SEO) experts and webmasters saw drastic changes in search engine ranking factors.
Remember when hand sanitizers used to be just “nice to have” before the pandemic hit and made them so important they disappeared off shelves? Also, remember when having a shiny smartphone was nice to have but then it become something humans can’t survive without? Similar is the case with mobile optimization or mobile-friendliness for websites.
Search engine optimization (SEO) can help many businesses growth and boost their bottom line. Some businesses will not benefit from online marketing services. Which businesses would NOT benefit from SEO?
Search engine optimization or SEO and other fancy online marketing terms are for big businesses with millions of dollars in their budget. Small businesses can’t afford such luxuries. And this stuff is not all that important for small businesses anyway. Right? Wrong!
The battle between templated and custom-developed and designed solutions rages on. That’s because both options have their pros and cons. While a templated website is more affordable and easier to build and launch, a custom-built website is more customizable, safer, and viable in the long run.
Why pay someone to write a web copy for you when you can easily do it yourself, especially when you know your business and its prospects better than anyone else? It makes no sense. Or does it?
You pick up the phone, open Google, and type something along the lines of “best roofing contractor near me” and Google brings up some local businesses and presents them in a white box. You scroll past the white box and find a bunch of roofing contractors’ websites ranking on the first page. You choose one business from the white box above or the page below and learn more about them. What you just experienced was the search engine’s local search capabilities and the business’ local search engine optimization or SEO. It is the best way for local customers to find your business.
The two most frequently asked questions concerning SEO are “How long does it take?” and “How much does it cost?” The answers are interconnected because the more you do (pay for) the faster your rankings should improve. But that is a big oversimplification of the process. Get answers to these questions and others.