It’s Okay to Hire Writers
Back in school, you weren’t supposed to ask the smartest kid in class to do your writing assignments. It was wrong, sometimes even punishable. So, you were forced to finish your essays yourself, no matter how terrible you were at writing.
But you are no longer in school. Now, you run a business. And guess what? In the business world, you are not only allowed but highly encouraged to let people who are good at writing take care of your writing tasks.
All your online marketing efforts are focused on bringing traffic to your website. Once the visitors are there, you don’t want to disappoint them with poorly written content that makes no sense, do you?
So, if content writing is not your forte, you are better off letting professional content writing services take care of your website content.
Outsourcing your writing tasks to professional writers can not only help you get high-quality content on your website but can also save time and prove to be profitable for your business.
You see, the purpose of your website is to compel its visitors to complete a particular task, like signing up for your newsletter, starting a free trial, buying the t-shirt you are selling, etc.
Good website copy is action-oriented and compelling. It attracts your website visitors, holds their attention, and subtly nudges them towards buying what you are selling.
So, while your website works as your virtual salesperson, your web copy acts as the sales pitch. And unless the sales pitch is top-notch, you can’t expect the salesperson to bring in that many sales, can you?
Professional writers are more than just people who happen to be good with words.
A true writer is a marketer at heart who understands the core principles of content marketing. Therefore, they write your content intuitively, with marketing rules in mind, so your content can drive the results you want.
They understand the science behind good copywriting and are masters of the art of creating a copy that converts!
Apart from being sales-driven and action-oriented, the content written by seasoned writers speaks to the audience and makes them feel as if it was written with their problems in mind.
That is because writers are skilled researchers as well. They don’t just write what you ask them to write. They dig a little deeper and understand your target audience before putting pen to paper (or fingers to keyboard).
Moreover, providers of article writing services are masters of tone.
The tone of your content is critical for your business’s brand. You need a different tone for each type of audience. Adopting a fun and quirky tone when writing whitepapers for your professional B2B clients might not be such a good idea. On the other hand, writing in a robotic tone might not sit too well for your fun and quirky Gen-Z audience.
Professional writers can adapt the tone of their writing to match your brand’s unique personality and ensure consistent branding (a huge value-adding feature) while also creating content that resonates with your audience.
Apart from offering tone adjustability, professional writers are also versatile in their style and bring content diversity to your business’s online portfolio.
Your business needs more than just website copy to thrive. There are entire branches of online marketing, namely content marketing, social media marketing, and email marketing, which promise great results for businesses that pursue them.
But these amazing results manifest only when the content is created by writers who know their way around creating compelling, informative, and engaging content that is unique to each channel.
Each type of content requires a specific style. You cannot write website copy the same way you write a blog. If you do, the copy may not sell!
In the same way, social media content written similar to how an email copy should be written may not produce promising metrics.
Therefore, you need a team of professional writers who can create style-appropriate content fit for each channel, so your business can make the most out of each marketing medium that it decides to pursue.
Your website is your business’s representative in the online world. Whatever it features either adds to or takes away from your business’s reputation.
Suppose your web content is poorly written, overflowing with grammatical errors, with no coherence, meaning, or sense. In that case, it will fail to deliver the message it was meant to impart and contribute negatively to your business.
Since writing is their job, writers have a good command of grammar, composition, and sentence structure. These professionals write and revise until the content piece is free from hazardous grammar mistakes and reads well.
Moreover, an informative content piece relies on authentic and credible information, requiring extensive research from high authority sources.
Professional writers offering content creation services are research specialists. Their content creation process begins with thorough research on the given topic. After that, they organize all the data and information they have gathered, put it into clear thoughts using carefully chosen words, and create a clean, easy-to-read and understand written product.
Most writers are niche experts. For example, you may hire a technical writer who is experienced in writing high-quality guides and operation manuals.
Now, you may be an expert yourself, perfectly capable of telling people the technical details of your products or services. But can you condense your thoughts into words that are understandable by ordinary people?
Niche writers have a deep understanding of difficult topics and explain complex ideas in simple words.
Therefore, they can create a technical content piece that is informative yet understandable by even those who don’t understand industry-specific jargon. In other words, professional writers can create truly useful content pieces that can help you deliver value to the reader while also boosting your SEO (search engine optimization).
Yes, you read that right!
By creating useful content, a professional writer can supplement your SEO efforts.
But that’s not the only way a writer can help boost your SEO.
Numerous ranking factors tie back to the website’s content, for example, duplicate content, relevance, and recency, to name a few.
When you outsource your writing task to a content writing agency, you no longer have to worry about having duplicate content on your website.
Moreover, with a team of professional writers by your side, you can keep your website brimming with fresh, updated content without having to distract you from running your business.
By now, you must have grasped the fact that juggling business while writing HIGH-QUALITY content is difficult, if not impossible.
Notice the emphasis on “high-quality”?
That’s because anyone can write average, low-quality content, but you know that’s not what you want on your website.
What you want is well-written, well-organized, coherent content. And you may consider hiring an in-house writer to help you with it.
While that might be a good idea for large corporations, in-house writers can be an expensive resource for small to medium-sized businesses (SMBs).
So, the best option for SMBs like you is to let a provider of website content writing services take care of your writing tasks.
These firms have a team of professional writers who are taken on board after a thorough vetting process so that you can be confident of their skills and knowledge.
A team of professional writers can help you put into words the most complex of ideas and help you communicate with your target audience through any content you like, from FAQ guides to brochures, training manuals to user guides… all of it.
Writing content is their job, so they have the time to create well-researched, compelling, informative, and engaging blog posts, articles (yes, those two are different!), or any other content you want.
Hiring people to write your papers was frowned upon back in school. But playing to your strengths and letting professional writers take care of your business writing is not only a smart choice, but it is the only profitable option for your business.
Landau Consulting offers content writing services in New Jersey and has a team of professional writers ready to hop on your next project and churn out an exceptional piece of content.
Offering exceptional SEO writing services in NJ, the writers at Landau Consulting will enable you to use your content to reinforce your SEO. They will also assist you in brainstorming new content ideas and choosing the right content type for your website.
To learn more about Landau Consulting, contact us directly at www.landauconsulting.com/contact.
If you are looking for samples to see how well the professionals at Landau Consulting write, feel free to check out our blog at https://www.landauconsulting.com/blog.