Do you know who has attitude? A lot of people. But New Jerseyans are particularly known for it. 

Among the many good things that New Jersey and its citizens are popular for, their attitude makes them stand out the most. The same attitude makes them strong enough to battle any challenges that may come their way and strong-willed to power through all the disasters and calamities that often frequent NJ. 

But these challenges and disasters do not just exist for the local citizens. NJ throws similar hurdles toward local businesses as well. 

A fast-growing economy, central geographic location, and an overall viable trade environment make NJ an attractive market for businesses. 

New businesses show up on NJ’s shores very often. And while this may be good news for the local economy, an increasing number of businesses translates into increased competition for the businesses that are already there or are planning to move. 

Add to this the crises that often arise in the state, it is easy to see why NJ may be considered a difficult market.

So, how can businesses survive in a state as tough as NJ? By adopting the attitude of the locals! 

NJ locals are generally pretty resilient. Perseverance runs through the streets in NJ and is something inherent to all New Jerseyans. They call it their “stick-to-itiveness” and are very proud of it. And they should be. After all, this stick-to-itiveness helps them tackle and overcome many challenges. 

Businesses need to adopt the same attitude and persevere through all the challenges that NJ can and most definitely will throw their way to survive and thrive. But, the question is… how? 

One way is to implement an SEO strategy that’s as strong as the will of NJ locals. In other words, doing SEO with ATTITUDE to jump all the hurdles and keep running in a market as competitive as New Jersey’s. 

What in the World is SEO with ATTITUDE? 

Mediocrity is guaranteed failure in NJ. You always have to go the extra mile and push through many roadblocks to get desirable results. And if that’s the requirement, your average SEO won’t work. 

This is why NJ SEO is built differently. It is shaped sans mediocrity to ensure your business can have that NJ attitude crushed and blended into its foundations. This is so it can bulldoze over all the bumps that doing business in NJ brings and win customers. 

But How Exactly Does this “SEO with ATTITUDE” Help a NJ Business?

All SEO agencies promise results. But NJ SEO is different. 

How so? Because it is shaped for NJ businesses by NJ locals and works to deliver the benefits that are actually meaningful to the local businesses. Here are some of the ways:

1. Cost-effective Marketing

Running a business in New Jersey is economically challenging, given high taxes, high labor costs, and high real estate expenses. Add that to the inherent competitiveness of the market and tightening your business’s purse strings and optimizing budget allocation becomes mandatory. 

But, as tempting as it may be, cutting corners on your marketing is never a good idea. So, NJ businesses need to turn towards a cost-effective marketing approach. 

NJ SEO is just that. 

While SEO may have a steep upfront cost, it is a long-term investment. And just like any other long-term investment, SEO pays dividends down the line. 

Modern customers head towards search engines whenever they are looking for something. This makes the search engine results page the most viewed digital billboard, but only better since it shows relevant websites to interested customers. 

SEO puts websites on this billboard, where the business does not just get exposure but actual engagement opportunities with the customers. And all of this for a fraction of the price of actual advertising. 

Moreover, despite it being classified as a marketing strategy, SEO takes care of all aspects of a website that help it close a sale. One of these elements is:

2. An Improved User Experience

User experience or UX is an important search engine ranking factor now. Google evaluates it using many variables like page load speed, bounce rate, mobile friendliness, relevance, and a host of other factors. 

Because SEO’s job is to make sure your website satisfies all the search engine ranking factors, it also works on improving your website’s UX. By doing that, SEO helps your website load faster, appeal to relevant customers, and make them stay once they land on it. 

With a solid UX, your website is fit to not just attract and retain customers but also compel them to convert or take an action you want them to take. 

Most importantly, a smooth website UX helps your business stand out and close more sales. This is a crucial element for all businesses looking to thrive in a market as challenging and competitive as our very own NJ. 

In this way, SEO with ATTITUDE does not just help your website improve in its ranking but also allows it to empower your NJ business to win in a difficult market like NJ. 

But a good UX is just one element of a successful conversion. There’s another variable in the equation that equals conversion. And SEO helps you get it. That is: 

3. SEO Builds Credibility and Trust

People shop with your business only when you have their trust. SEO helps build that trust. 

There are many direct and indirect ways it does that. One, it helps your website rank higher, and high-ranking websites are generally thought to be more reliable than low-ranking ones. Two, a website that has smooth UX, optimized content, and loads fast generally appears more trustworthy than a website that has none of these things. And three, NJ SEO also includes local SEO services which enable your business to rank for local searches and engage with customers that are nearby. 

All of these benefits pair up to reinforce your business with the trust and credibility it needs to find the limelight in a state that may be quite crowded with businesses, all vying for the attention of a similar customer base. 

All of the elements of NJ SEO add up and lead to the fourth and extremely important factor of your SEO with ATTITUDE:

4. SEO Yields Long-Term Results

Easy come, easy go. That’s what quick fixes do. 

SEO takes time. Its results manifest in three to six months. They can sometimes even take over a year to appear depending on the competition for the selected keywords and the condition of the website. But despite the initial delay, these results are still valuable for businesses because once they appear, they stay for a long time. 

Once SEO helps your website secure a strong position in the search results, your website stays there for a long time, helping you enjoy all of the benefits we have talked about so far. That too, without asking too much from you. 

These are the kind of results a business needs when trying to find a profitable spot in New Jersey because they will help keep your business afloat in the face of NJ challenges and strengthen it with the ability to persevere come what may, just like New Jerseyans. 

Another way SEO with ATTITUDE helps your business ride the waves of economic and business challenges in NJ is through:

5. Adaptability

NJ SEO evolves with the fast-moving search technology and quick-changing search engine algorithms. It also helps your business stay current with search technology advances, helping it preserve its gains when search algorithms update or trends change. 

Empowered with adaptability, your NJ business is strong enough to push through changing headwinds that often come NJ’s way.

These headwinds often rock the boats of many businesses in New Jersey. But these businesses are usually the ones that don’t have that attitude of resilience and stick-to-itiveness. 

Equipped with SEO with ATTITUDE, your business can weather most storms that hit NJ markets and drown many businesses. 

Landau Consulting offers NJ SEO – a service built to deliver SEO with ATTITUDE – to empower your business with the most critical elements needed for sustained success. 

Landau Consulting offers a suite of digital services, from web development to SEO and more. You can check us out or contact us directly at Landau Consulting

You need SEO with ATTITUDE to win in NJ’s business playground. Landau Consulting, a native NJ SEO company can give you that.