What Has Your Website Done for You… Lately?
Your business may have gone online with a healthy, well-optimized website. But that doesn’t mean it still has one.
Think about it. Has your website done anything for you… lately?
It may have performed par excellence, generating good returns on the investment you made in developing it while it was still young. But is it still helping your business the way it was meant to?
A website is meant to contribute to a business in many ways. It is supposed to bring your business closer to its online goals. And when a website is well-built and optimized perfectly, it does its job well.
When optimized with the right SEO online marketing techniques, it brings visibility for your business in the online world. And online visibility is the first step toward internet-driven growth.
With online visibility comes web traffic. And in this way, a website does not only act as a platform where your online prospects can interact with your business, it becomes the magnet that attracts customers.
Moreover, when developed with the correct web design principles, this website can also generate customers’ interest in your business, bringing in more leads that your sales teams can close.
Apart from mere leads, a website can also generate direct sales and contribute to your business’s revenue.
So, in this way, a website can act as a complete sales and marketing tool for your business that works 24/7, brings in more customers, and contributes to your business’s bottom line.
But has your website done any of that lately?
Is your website attracting web traffic?
Is it generating leads and driving sales?
Is it contributing to the goals you set for your business?
Is it doing anything to generate a return on everything you invested in its development?
No? Then what is your website doing for your business?
If your website is merely existing online, it is not helping your bottom line.
Yes, it may have initially contributed to your business’s growth. But if it hasn’t maintained that growth momentum, you can’t help but ask “Hey website! What have you done for me … lately?”
Your website may have driven good traffic while it was young and well-optimized, and that traffic may have led to your business thriving in the online space. But if it no longer does that, then the exposure and revenue you generated when the website was still getting traffic can only get you so far.
Similarly, your website may have generated numerous leads and converted them as well. But if it barely gets any leads now, how is it still valuable for your business?
It might sound harsh, but your website is no longer valuable for your business if it isn’t doing anything for it.
And it’s not that your website only loses value and does not contribute anything to your business. It might become a liability for you in the online and offline space. But more on that later.
For now, let’s talk about why your website stopped doing anything for your business when it was once the catalyst for immense business growth.
You see, the thing about websites is, despite existing in the digital space, they are similar to how humans tend to be.
If you start neglecting a website, the website will stop helping you. Isn’t this somewhat similar to how we are?
If you started ignoring your friends’ calls as they asked for help, will they still be there when you need them? Not likely.
The same is true for your website.
The reason why your website long stopped doing anything for your business is rooted in neglect.
Web development is not a once-and-done sort of thing. You cannot launch your website, sit back, relax, and expect it to bring you internet gains.
You may go for the ultimate best when building your website, but if you ignore the regular maintenance and upkeep that running a website demands, you may get disappointing results.
Search engines evolve at a maddening pace. The SEO online marketing techniques you may have deployed during the early days of your website may no longer qualify as best practices. But since you didn’t keep up with the evolution of technologies and had foregone maintaining your website, it may still employ those SEO best practices that may have become obsolete.
As a result, your website may have plummeted in the search results, which is why it no longer brings any traffic to your site.
Moreover, your website may not be responsive or optimized to load well on mobiles unless it was recently built or maintained. Therefore, it may offer a bad user experience and divert potential prospects away from your business.
Remember how a website that contributes nothing to your business can take away from it? That’s what it means.
Once you neglect your website, it can fall short of web design and development standards.
And since the reputation of your business is associated with the performance of your website, a bad web user experience may tarnish your business’s reputation, pushing your customers to your competitors.
Treating web development as a one-time thing may seem like a great idea initially, but it can cost you your business’s revenue and reputation in the long run.
If you neglect your website’s regular maintenance and upkeep for long, your business may lose online visibility. With diminishing visibility goes web traffic. And once web traffic starts thinning, your leads and sales can drop, eventually affecting your bottom line.
So, all in all, if your website has not done anything for you lately, it could be because you have ignored it for too long.
Now, is the possibility of your business ever making it big online lost with your website’s optimality? Fortunately, no.
It’s not too late.
You can still rescue your website from falling into the dark pits of the internet where no one goes and reform it to make it profitable again.
There are multiple approaches, but all stem from implementing a regular website maintenance routine.
Your website can accumulate toxic and dead links over time, which can chip away at its user experience and SEO progress. A regular web maintenance routine helps remove such links, ensuring a healthy and optimized online presence.
Moreover, when maintaining your website’s optimality becomes a part of your routine, you are more capable of matching the pace of search algorithm updates and web design standards. In this way, you can ensure that your website thrives with the most up-to-date web design elements and an SEO online marketing strategy equipped with the latest best practices.
More importantly, your online marketing requirements might change with the evolving digital landscape, and your business may need a new online marketing strategy.
If SEO drove results for your campaigns in the past but the results are lacking now, you may need to invest in Pay-per-click ads to hit the mark.
With regular website upkeep, you can identify when it’s time for a new approach and quickly change course before legacy best practices start taking a toll on your website’s performance.
So, in conclusion, if your website has not done anything for you lately, maybe it’s time to do something for it.
Rethink your marketing approach, consider contemporary web design, optimize your website with the latest best practices.
And don’t just do it once. Make it a routine.
Because web development is not a one-time investment, your business might not experience what the online world promises if you treat it like that.
If you think tracking and maintaining your website is too much work, consider talking to web design and SEO experts.
Getting professional help might be better than risking your online progress by attempting to DIY your website’s maintenance.
If your website has not done anything for you… lately, consider talking to Landau Consulting. The professionals here will help identify the causes of underwhelming website performance and resolve the issues for you.
And if you found this infographic interesting and want more valuable information, check out Landau Consulting’s blog.