12 Silent Conversion Killers Lurking on Your Site
Getting traffic but not many calls or forms? That usually means your website is quietly “leaking” leads. The good news: most leaks are easy to spot and fix—no tech degree required. If you’d like a hand, our team can jump in with practical fixes: Web Services at Landau Consulting. For many local companies, working with a NJ small business web design company that knows your market makes these wins even faster.
1) Your site feels slow
People won’t wait. If pages take a few seconds to load, many visitors leave before they ever see your message.
Fix: Shrink big images, remove heavy extras you don’t truly need, and ask your web development company in New Jersey to put your site on faster hosting and tidy the basics.
2) The top of the page doesn’t say what you do
If the first screen doesn’t clearly say who you help, what you offer, and why you’re the right choice, visitors scroll away.
Fix: Add one simple line that explains the value in plain English, plus one clear button (“Get a Quote,” “Book a Call”).
3) Menus are a maze
Ten menu items, nested dropdowns, and look-alike labels make people freeze.
Fix: Keep the main menu short (5–7 items). Add a standout Contact or Get Started button in the header. A website development company NJ can streamline this in a day.
4) The button isn’t obvious
Multiple different buttons (“Learn More,” “Contact,” “Subscribe,” “Try Now”) compete with each other.
Fix: Choose one main action per page and repeat it in a few logical spots. Make the button easy to see and read.
5) Your form asks for too much
Long forms scare people off—especially on phones.
Fix: Ask only what you truly need. Make non-essential fields optional. Add a short privacy note (“We never share your info.”).
6) There’s nothing to trust
No reviews, no case studies, no proof that real customers like you exist? People hesitate.
Fix: Add recent testimonials, star ratings, client logos, guarantees, and real photos of your team and office.
7) Mobile is an afterthought
Tiny text, tiny buttons, popups that won’t close—mobile visitors give up fast.
Fix: Test on your own phone. Make buttons large enough for thumbs, keep layouts simple, and avoid fussy popups on small screens. A team focused on web development NJ can run a quick mobile tune-up that pays off fast.
8) Pricing feels like a secret
“Contact us for pricing” can work—but only if you explain the process.
Fix: Share price ranges or starter packages, list what’s included, and outline the next steps so people know what happens after they click.
9) Popups everywhere
One polite offer is fine; a pile of overlapping popups is not.
Fix: Limit to one offer per visit, show it after someone has spent a little time on the page, and make “close” obvious.
10) Your content misses what people actually searched for
If a page promises one thing on Google but talks about something else, visitors bounce. That hurts visibility and website conversions.
Fix: Match each page to a specific question or need and answer it clearly. For a bigger lift, consider professional help with SEO & Internet Marketing—pairing SEO with a website development company New Jersey ensures the content and the site structure work together.
11) Some visitors can’t use your site
Low-contrast text, missing image descriptions, and pages that don’t work by keyboard lock out people with disabilities—and frustrate everyone else.
Fix: Use easy-to-read colors, clear labels on forms, and descriptive alt text for images. Ask your web team for a quick accessibility check.
12) Things break—and you don’t know it
Dead links, forms that don’t send, phone numbers that don’t tap to dial—lost leads you never see.
Fix: Click through your own site monthly. Fix or redirect broken pages. Make sure you can see the basics in your analytics: form sends, phone clicks, and contact-button clicks.
What to fix first (a simple order of attack)
- Speed & mobile: make pages load fast and work smoothly on phones.
- Message & button: say what you do up top; give one obvious next step.
- Forms & trust: shorten forms; add reviews, proof, and guarantees.
- Content fit: make each page answer the question that brought visitors there.
- QA & measurement: find broken paths and track the key actions.
How we can help—without the tech headache
You don’t need a rebuild to see results. In a short engagement, we can: tidy speed and mobile issues, clarify your headline and CTAs, trim forms, add trust elements, fix broken paths, and set up simple tracking—then show you exactly what changed. Start here: Landau Consulting Web Services. If you prefer a partner who understands local audiences, work with a website development company New Jersey businesses already trust.
Summary
Your website may be “quietly” losing leads because of slow pages, unclear messaging, long forms, missing trust, and broken paths. Fix the basics first, make it easy to take the next step, and measure what matters. Small, practical improvements add up quickly—and turn more visitors into customers.