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Data, Data Everywhere, Not a Byte to Eat

Data, Data Everywhere, Not a Byte to Eat

“Water, water, everywhere, nor any drop to drink.” These words, immortalized by Samuel Taylor Coleridge in The Rime of the Ancient Mariner, describe a tragic irony: being surrounded by abundance but unable to use any of it. In the modern business world, many small and medium-sized enterprises face a similar dilemma. They are awash in data—order records, sales logs, marketing spreadsheets, invoices, customer lists, survey results—but parched when it comes to usable information.

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Anatomy of Google’s Page 1

Anatomy of Google’s Page 1

What is even better than appearing on Google search results page 1? Not many people will tell you this: ranking in the top 10 results is NOT the pinnacle of your search engine success. Page 1 of Google search results is great but you can do even better! Yep, you read that right.

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Why WOULDN’T You Want to Do SEO for Your Small Business Website?

Why WOULDN’T You Want to Do SEO for Your Small Business Website?

If your plan is to drive your business into the ground and turn your business into an utter failure, then search engine optimization or SEO can be harmful for your business. Really harmful. It can ruin your plans to destroy your company and make it thrive instead… who would want a thriving and growing business?

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When You Are a Hammer, Everything Looks Like a Nail

When You Are a Hammer, Everything Looks Like a Nail

You know what’s great? A hammer. It is versatile, easy to use, and comes in handy in various situations. Using it involves no rocket science. There’s no learning curve. All you need is brute force to get the job done. But, is brute force really needed for everything? Do you HAVE to bring out your hammer ALL the time? If Excel is your useful hammer, maybe Access is a more refined tool.

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