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Why You Need Rock-Solid Security and Backups
Visualize this. You manage your business with a digital system with poor security. Out of nowhere, your files are corrupted, networks are damaged, and your system has begun to slow down. The absence of robust security measures has turned your goal of improving process efficiency and effectiveness into a precarious situation, leaving you with compromised data and system integrity.
Is SEO Worth the Expense?
Some small businesses advertise by way of local business listings or diner placemats or local mailings. These are relatively low-cost options. They also have an exceptionally low conversion rate. That is, the number of people who respond and call or email from these low-cost options is small. Think about how many people will be spilling their soup on your diner placemat ad before one responds to the ad by calling or emailing. These types of outbound marketing techniques are still appropriate for some businesses but for many more businesses, leveraging the power of the internet will yield many more leads; and the leads will be better.
How to Select an SEO Partner
You might have heard that your website needs Search Engine Optimization or “SEO” to be found in Google. Assuming that you understand that having a great website is a good start but not enough in the internet economy, how do you go about getting that great website found? There are many offering SEO services. How to select the right one for your business? Some website developers or hosts will promise to “do SEO” for your site but SEO is not a once and done thing. When selecting an SEO provider, choose one that provides an analysis and review of your website, keyword analysis, link detox, manual link-building, content creation, and promotion among their services. They should provide regular reports so you can track their progress.
Was Your Business Ready for COVID-19?
Was your business ready for COVID-19? Some “disasters” are thoughtfully provided by Mother Nature like storms and pandemics. Others are from humans. Ransomware and other malicious software attacks account for billions of dollars in lost revenue and remediation each year. And then, of course, there is just the failure of technology. There is never a convenient time for a server to crash or a laptop to die. But it happens and the risk it creates can be mitigated with careful planning. A New Jersey small business computer support company helped a local engineering firm prepare for the worst and they have not lost a days’ work since the Covid-19 pandemic hit NJ.
The Case of the Missing Website
While their new website was well-received by their existing customers, their sales did not increase much. They were hoping the new website would bring in new bagel-seeking customers but instead, it just made the business more convenient for their existing customers. That was good for the existing customers, but the real goal was to bring in new customers.
They searched in Google and Bing or other search engines for “donuts near me” and “local bagel shop” and “best bagels in New Jersey” and “tasty NJ donuts” and many other search keywords but their site was nowhere to be found in the search engine result pages.
A Tale of Two Websites
It was the best of sites; it was the worst of sites… Imagine two websites in the same line of business in the same geographic area and representing companies of similar size. Both companies recognize that they are the chief competitor of the other. Both companies want to increase revenue by getting new clients and both have decided to achieve that goal by launching a website to make themselves easier to find by new customers.
Microsoft broke the Windows 10 search box and it is a problem
We like to think that the offline things we do on our computers are, well, offline. But in the last couple of days, Windows 10 users around the world saw a black box on their screen instead of the search box. Of course, most users assumed it was their own PC that was having the problem. Some rebooted and maybe re-rebooted to no avail. Then, as suddenly as the problem appeared, it disappeared without a trace. So, why is this a problem?
The UNTHINKABLE Happened… Now What???
Servers, desktop, and laptops are at the core of most businesses. There are many things which can come between you and your files and data. Technology failures and natural disasters such as fire, flood, hurricanes, tornadoes, and manmade disasters like terrorism can destroy in an instant the data and systems upon which your business depends. Make plans before the unthinkable happens.
Why you should upgrade to Windows 10 NOW!
(Actually, you should have upgraded already…)
Long gone are the days when you could run an older computer with an old version of Windows. In those days, if you were willing to live without the “latest and greatest” features, you had a choice and the consequences of using the older technology just weren’t so dire. Now it can mean the difference between your data and files protected and being compromised.
SEO is an Investment in Your Company’s Future
When you pay your electric bill, it means the lights stay on, the computers stay on, and the other equipment of your business continues to run for another month. It is critical, but it is not strategic to the business. When you pay your SEO fees, you are investing in the future of your business.