Online Checklist for the New Year The beginning of a new year is a good time to review your company’s goals for the coming year. Company goals for growth and sales can be better met with a solid online presence. Even if you do not sell merchandise via your...
Website + SEO = Growth While no formula guarantees success, there are things you can do for your business that will increase the likelihood of success. Maybe we should first define success. For some businesses, success is simply staying in business another...
Why Your Business Needs a (New) Website Your small business needs a website. If it already has one, it may well need a new website. Small business owners are rightfully absorbed in the daily routine of running the business and they often do not afford themselves the...
The Case of the Missing Website Round Foods with Holes is a (fictitious) New Jersey bakery that sells donuts and bagels. Their motto is “Empty on the inside, delicious on the outside” and they have been in business for over 15 years. Every day they make fresh and...
A Tale of Two Websites It was the best of sites; it was the worst of sites. Imagine two websites in the same line of business in the same geographic area and representing companies of similar size. Both companies recognize that they are the chief competitor of the...
SEO is an Investment in Your Company’s Future The people in charge of managing the finances of a business can view expenditures as either expenses or investments. What is the difference? Expenses are the ongoing costs associated with keeping the business going...
Technology evolves and businesses follow that evolution. Before telecommunications options were readily available, customers interacted with businesses by stopping into or by sending mail (real mail, not email!). As telephones became reliable and available, it was...
While outbound marketing casts a wide net to any who might be interested, inbound marketing takes a different approach. The idea with inbound marketing is that there are people and businesses out there interested in your goods and services and they are looking for...
