by Stephan Landau | Aug 27, 2020 | Website design and development
Why Your Business Needs a (New) Website Your small business needs a website. If it already has one, it may well need a new website. Small business owners are rightfully absorbed in the daily routine of running the business and they often do not afford themselves the...
by Stephan Landau | Mar 25, 2020 | Search Engine Optimization (SEO), Website design and development
The Case of the Missing Website Round Foods with Holes is a (fictitious) New Jersey bakery that sells donuts and bagels. Their motto is “Empty on the inside, delicious on the outside” and they have been in business for over 15 years. Every day they make fresh and...
by Stephan Landau | Mar 7, 2020 | Search Engine Optimization (SEO), Website design and development
A Tale of Two Websites It was the best of sites; it was the worst of sites. Imagine two websites in the same line of business in the same geographic area and representing companies of similar size. Both companies recognize that they are the chief competitor of the...
by Stephan Landau | Dec 16, 2019 | Search Engine Optimization (SEO), Website design and development
SEO is an Investment in Your Company’s Future The people in charge of managing the finances of a business can view expenditures as either expenses or investments. What is the difference? Expenses are the ongoing costs associated with keeping the business going...
by Stephan Landau | Nov 26, 2019 | Search Engine Optimization (SEO), Website design and development
7 Myths about a Website for Your Small Business Technology evolves and businesses follow that evolution. Before telecommunications options were readily available, customers interacted with businesses by stopping into or by sending mail (real mail, not email!). As...
by Stephan Landau | Jun 4, 2019 | Search Engine Optimization (SEO), Website design and development
While outbound marketing casts a wide net to any who might be interested, inbound marketing takes a different approach. The idea with inbound marketing is that there are people and businesses out there interested in your goods and services and they are looking for...