by Stephan Landau | Jun 25, 2020 | Search Engine Optimization (SEO)
Is SEO Worth the Expense? Sticker shock. That is the experience of many small business owners when they see the proposed cost of an SEO campaign. Let’s unpack this. Some small businesses advertise by way of local business listings or diner placemats or local...
by Stephan Landau | Jun 2, 2020 | Search Engine Optimization (SEO)
How to Select an SEO Partner You might have heard that your website needs Search Engine Optimization or “SEO” to be found in Google. You can read about a great website that went “missing” here or a comparison of two websites’ performance, one with SEO and one without...
by Stephan Landau | Mar 25, 2020 | Search Engine Optimization (SEO), Website design and development
The Case of the Missing Website Round Foods with Holes is a (fictitious) New Jersey bakery that sells donuts and bagels. Their motto is “Empty on the inside, delicious on the outside” and they have been in business for over 15 years. Every day they make fresh and...
by Stephan Landau | Jun 4, 2019 | Search Engine Optimization (SEO), Website design and development
While outbound marketing casts a wide net to any who might be interested, inbound marketing takes a different approach. The idea with inbound marketing is that there are people and businesses out there interested in your goods and services and they are looking for...