Why WOULDN’T You Want to Do SEO for Your Small Business Website?
If you plan to lead your business towards failure and turn your business into a dwindling startup, then search engine optimization or SEO can be harmful for your business. Really harmful. It can ruin your plans and undo all the progress you might have made.
That’s right. SEO promises new customers, increased revenue, and business growth. And these results may ruin any plan you might have had to drive your business into the ground.
Also, growth-oriented results may make you busier.
As a small business owner, you may already have a lot on your plate.
From managing finances yourself to putting out the frequent fires in your supply chain and responding to those unending work emails, you may be running a one-man show with your business. And that proverbial plate of yours may sometimes get so overwhelmingly full, that things might start falling off.
In this situation, the last thing you want is more work. And nothing can add to your workload like new customers and business growth.
But how does SEO promise growth, revenue, and success?
SEO: The Antidote for Business Failure
SEO promises unprecedented growth. It can disrupt the pace of a struggling small business and harm its lack of progress by promising growth-oriented results like:
Increased Relevant Traffic
Do you know what relevant traffic means for your business? An opportunity to convert prospective customers into paying customers.
SEO connects people searching for something with websites that offer what they are looking for. The goal is for your website to be on Google’s first page because when your website appears there, there is a 90% higher chance of searchers clicking through to your website.
For example, if you sell recipe books, doing SEO would bring people who are looking to buy recipe books to your business.
Once your business gets exposure to such relevant traffic, it will be in a better position to start making more money.
And with money comes growth. But who wants their business to grow???
Why would you want your business to grow when you know it comes with more opportunities, more customers, and a chance to lead in your industry?
Increased Visibility in the Search Engine Space
Most search traffic stays confined to the first one or two search engine results pages.
You know what this means. Your business will only gain meaningful visibility if it ranks among the top few search results, ideally on the first page.
SEO helps you get there.
The top of the search results is prime real estate. And Google grants it to websites that satisfy certain ranking factors. These ranking factors include relevance or how relevant your website is to the search query, among others.
SEO optimizes your website according to all the factors. This ensures that your website checks all the boxes for Google and maximizes its chances of securing a spot in the high-visibility area on the SERP.
But with high visibility comes a higher risk of exposure to relevant traffic. And we have already seen how catastrophic that can be for your business. More conversions, more customers, more money rolling into your business? No, thank you, who wants that???
Lower Customer Acquisition Cost (CAC)
You have to pay for every customer that walks through your digital or physical door. It may be through ads or organic practices like SEO.
No one can avoid the cost of customer acquisition. SEO can help you lower it though.
When you compare SEO with the other, modern, and very popular customer acquisition approach aka paid ads, it is easy to see how SEO is more affordable.
When doing SEO, you only pay for a good SEO company. And they take care of the rest to help your website secure a lucrative, high-ranking position in the search engine space and drive growth.
This is unlike paid ads, where you have to spend money hiring a pay-per-click or PPC expert to run your ads while also paying every time someone clicks on your website.
The cost of hiring a good SEO company may be lower than the cost of hiring a good PPC expert plus an ad budget.
This is how SEO can help reduce your CAC. And lower CAC eventually leads to increased profits!
But that’s of no use to you if you don’t want to maximize profitability.
Helps Build Credibility and Authority
Google is a big name. People trust it. That’s why they use it daily for everything, from the simplest of searches like “SEO services near me” to more complex queries related to quantum field theory and general relativity.
And when they see a website ranking high in the search results, they consider the high rank as an endorsement from Google. They know that if Google has decided to give this website a high rank, it might be worth a click.
This is how a high-ranking website gets to share some of the trust and credibility Google has built for itself.
When people start looking at your business as trustworthy and reliable, they are more likely to buy from it. This again brings something you so desperately want to avoid. Increased profit, growth opportunity, and more market share!
Improves User Experience and Website Security
Search engines prefer websites that are easy to use, visually appealing, valuable, and of course safe for their users.
This is why SEO also works to improve the experience your website delivers to ensure it becomes simple, beautiful, meaningful, and secure for people who use it.
Once your website starts to offer a better user experience, people are more likely to stay on it longer. Not only that, they may also keep coming back to it.
But of course, you wouldn’t want so many people on your website, clogging the servers and slowing your nice and dandy website down, would you?
Gives You a Competitive Edge
Think about this. Two businesses sell the same thing at the same price. With all else being equal, who do you think will get more customers, one whose website ranks high in the search results or the one that stays hidden behind the dark shadows of anonymity? The former of course.
This is how SEO can help you gain an edge over your competitors. It can help you capture their market share and engage their customers.
But why would you want to challenge your competitors by trying to win their customers and capturing their profit? You wouldn’t. Your business is safer in its quiet corner where no one other than those few regulars visit it and there is no marketing or PR other than word of mouth, that too by chance!
Can Drive Onsite Traffic
If online traffic isn’t enough, SEO can also help your business attract customers to its brick-and-mortar location. This is through what we call local SEO.
Local SEO helps your business rank for location-specific searches like “near me” search queries. This is when people are looking to engage with a business in person. It helps your business interact with real people, in the real world. That is if you work with a reliable local SEO agency though.
But wait, why would you want to interact with real people, in the real world?! If having to deal with customers over the phone or from behind the screen wasn’t bad enough, they want you to attract more customers and then deal with the consequences as well, like better customer relations and diversified income streams? Are they crazy?!
Your Business is Better Off Without SEO
SEO can help your business tap the limitless opportunities in the online space. It can make the business more visible, attract relevant traffic, close more sales, and simply grow, not just online but offline as well!
And of course, such growth comes with side effects like more customers, increased profit, and popularity.
But your business is better off tucked away in its cozy corner, unbothered from the onslaught that growing, successful businesses face, right?
No? Are you keen on growing like those other crazy business owners who seem determined to make their business a success? In that case, SEO needs to be your top priority.
If you have finally decided to invest in SEO, you have two options. You can either DIY it or trust one of the many experienced SEO companies for small businesses.
And unless you are an SEO expert yourself, you may benefit more by letting internet marketing professionals do their job and help you with SEO.
Landau Consulting, an online marketing company NJ, helps small business owners leverage the powers of SEO to unlock new heights for their business.
With a team of SEO experts, Landau Consulting provides comprehensive SEO services to help your small business grow.
Stay away from SEO if you want to avoid business growth and increased profits. Invest in it if you wish to survive and thrive in the fast-paced digital world.
Contact us directly at https://landauconsulting.com/contact or learn more about our service at https://landauconsulting.com/seo-internet-marketing/. You can read more of our blogs at https://landauconsulting.com/blog.