Blog
When You Are a Hammer, Everything Looks Like a Nail
You know what’s great? A hammer. It is versatile, easy to use, and comes in handy in various situations. Using it involves no rocket science. There’s no learning curve. All you need is brute force to get the job done. But, is brute force really needed for everything? Do you HAVE to bring out your hammer ALL the time? If Excel is your useful hammer, maybe Access is a more refined tool.
Should my business go to The Cloud?
If you use a smartphone or Google Drive, Microsoft OneDrive, or Dropbox, congratulations! You are already in The Cloud! It’s more a question of, “How much of your digital world is in The Cloud with you?”
What is Inbound Marketing?
While outbound marketing casts a wide net to any who might be interested, inbound marketing takes a different approach. The idea with inbound marketing is that there are people and businesses out there interested in your goods and services and they are looking for you.
What is Outbound Marketing?
A long time ago, people got their news from this paper-based medium called a “newspaper.” This paper, full of news of the day’s or week’s events, provided the masses with information about happenings within their community, nation, or world. Newspapers had two...
Online Internet Digital Web Marketing: Introduction to Inbound and Outbound Marketing
This piece begins a series to explain the different options and techniques available now and the advantages and disadvantages of each. We are calling this “Online Internet Digital Web Marketing” which sounds confusing. Why does it sound confusing? Because it IS...