Who in Their Right Mind Would Invest in SEO??? Search engine optimization or SEO online marketing techniques have become a staple in almost all online marketing strategies. Many marketers now rely on SEO to help their websites gain traction in the online world. But is...
Why SEO? Why NOT SEO? If you have a website, you might have heard of search engine optimization (SEO). Promising to rank a website among the top search results, SEO is the unparalleled leader of search engine marketing. SEO comprises several techniques that...
In the world of online marketing, there are many TLAs (three-letter abbreviations) flying around and for the uninitiated, they can add to the confusion when attempting to learn about website promotion and marketing. The biggest TLAs in online marketing are SEO...
Online Checklist for the New Year The beginning of a new year is a good time to review your company’s goals for the coming year. Company goals for growth and sales can be better met with a solid online presence. Even if you do not sell merchandise via your...
Website + SEO = Growth While no formula guarantees success, there are things you can do for your business that will increase the likelihood of success. Maybe we should first define success. For some businesses, success is simply staying in business another...
Optimistic Companies Should be Doing SEO “Unprecedented”, “challenging”, “uncertain”, and “difficult” are words frequently used to describe calendar year 2020. A year filled with a global pandemic, political unrest, social upheaval, and a hotly contested and divisive...
Get Found or… Get Lost! Get found. Potential customers are looking for your business. How are they searching? Every day, the percentage of customers searching for businesses online increases while those not using the internet decreases. If you are content...
Is SEO Worth the Expense? Sticker shock. That is the experience of many small business owners when they see the proposed cost of an SEO campaign. Let’s unpack this. Some small businesses advertise by way of local business listings or diner placemats or local...
How to Select an SEO Partner You might have heard that your website needs Search Engine Optimization or “SEO” to be found in Google. You can read about a great website that went “missing” or a comparison of two websites’ performance, one with SEO and one without it. ...
The Case of the Missing Website Round Foods with Holes is a (fictitious) New Jersey bakery that sells donuts and bagels. Their motto is “Empty on the inside, delicious on the outside” and they have been in business for over 15 years. Every day they make fresh and...
A Tale of Two Websites It was the best of sites; it was the worst of sites. Imagine two websites in the same line of business in the same geographic area and representing companies of similar size. Both companies recognize that they are the chief competitor of the...
SEO is an Investment in Your Company’s Future The people in charge of managing the finances of a business can view expenditures as either expenses or investments. What is the difference? Expenses are the ongoing costs associated with keeping the business going...
