by Stephan Landau | Jun 25, 2020 | Search Engine Optimization (SEO)
Is SEO Worth the Expense? Sticker shock. That is the experience of many small business owners when they see the proposed cost of an SEO campaign. Let’s unpack this. Some small businesses advertise by way of local business listings or diner placemats or local...
by Stephan Landau | Jun 2, 2020 | Search Engine Optimization (SEO)
How to Select an SEO Partner You might have heard that your website needs Search Engine Optimization or “SEO” to be found in Google. You can read about a great website that went “missing” here or a comparison of two websites’ performance, one with SEO and one without...
by Stephan Landau | Mar 25, 2020 | Search Engine Optimization (SEO), Website design and development
The Case of the Missing Website Round Foods with Holes is a (fictitious) New Jersey bakery that sells donuts and bagels. Their motto is “Empty on the inside, delicious on the outside” and they have been in business for over 15 years. Every day they make fresh and...
by Stephan Landau | Mar 7, 2020 | Search Engine Optimization (SEO), Website design and development
A Tale of Two Websites It was the best of sites; it was the worst of sites. Imagine two websites in the same line of business in the same geographic area and representing companies of similar size. Both companies recognize that they are the chief competitor of the...
by Stephan Landau | May 6, 2019 | Search Engine Optimization (SEO)
A long time ago, people got their news from this paper-based medium called a “newspaper.” This paper, full of news of the day’s or week’s events, provided the masses with information about happenings within their community, nation, or world. Newspapers had two...