In the world of online marketing, there are many TLAs (three-letter abbreviations) flying around and for the uninitiated, they can add to the confusion when attempting to learn about website promotion and marketing. The biggest TLAs in online marketing are SEO...
Online Checklist for the New Year The beginning of a new year is a good time to review your company’s goals for the coming year. Company goals for growth and sales can be better met with a solid online presence. Even if you do not sell merchandise via your...
Website + SEO = Growth While no formula guarantees success, there are things you can do for your business that will increase the likelihood of success. Maybe we should first define success. For some businesses, success is simply staying in business another...
Get Found or… Get Lost! Get found. Potential customers are looking for your business. How are they searching? Every day, the percentage of customers searching for businesses online increases while those not using the internet decreases. If you are content...
Is SEO Worth the Expense? Sticker shock. That is the experience of many small business owners when they see the proposed cost of an SEO campaign. Let’s unpack this. Some small businesses advertise by way of local business listings or diner placemats or local...
How to Select an SEO Partner You might have heard that your website needs Search Engine Optimization or “SEO” to be found in Google. You can read about a great website that went “missing” or a comparison of two websites’ performance, one with SEO and one without it. ...
The Case of the Missing Website Round Foods with Holes is a (fictitious) New Jersey bakery that sells donuts and bagels. Their motto is “Empty on the inside, delicious on the outside” and they have been in business for over 15 years. Every day they make fresh and...
A Tale of Two Websites It was the best of sites; it was the worst of sites. Imagine two websites in the same line of business in the same geographic area and representing companies of similar size. Both companies recognize that they are the chief competitor of the...
A long time ago, people got their news from this paper-based medium called a “newspaper.” This paper, full of news of the day’s or week’s events, provided the masses with information about happenings within their community, nation, or world. Newspapers had two...