So… You Want to Build Your Own Website? Don’t. There are a lot of things you might be able to DIY. Furniture. Home renovation. Lawn makeover, etc. A website isn’t one of them. The importance of having a business website has shot up with the rise of e-commerce...
What is “Mobile-friendly” and Why Is It So Important? Remember when hand sanitizers used to be just “nice to have” before the pandemic hit and made them so important they disappeared off shelves? Also, remember when having a shiny smartphone was nice to have but then...
The Battle Rages On: Templated Website Builder Vs. Custom Designed and Developed Solutions You probably already know how important a website is to modern businesses. Websites, if optimized, help drive visibility, reinforce business reputation, and bring in more...
Why Would You Use Web Content Writing Services for Your Small Business Website? You are the champion of your business. You know it well. You have built it from scratch. So why should you get help from professional web content writing services, that are essentially...
What Has Your Website Done for You… Lately? Your business may have gone online with a healthy, well-optimized website. But that doesn’t mean it still has one. Think about it. Has your website done anything for you… lately? It may have performed par excellence,...
Do you think web development is a one-time process, a “once-and-done” sort of thing? Not even close! You invest in web development, hire search engine optimization or SEO internet marketing services, and do everything to get a near-perfect and profitable website. And...
Building a car’s transmission and a website share one similarity. Both are incredibly complex to build; demanding specialized skills and focused attention. Can you build a car’s transmission? If you are a trained mechanic, sure. But if you are a business...
Online Checklist for the New Year The beginning of a new year is a good time to review your company’s goals for the coming year. Company goals for growth and sales can be better met with a solid online presence. Even if you do not sell merchandise via your...
Website + SEO = Growth While no formula guarantees success, there are things you can do for your business that will increase the likelihood of success. Maybe we should first define success. For some businesses, success is simply staying in business another...
Why Your Business Needs a (New) Website Your small business needs a website. If it already has one, it may well need a new website. Small business owners are rightfully absorbed in the daily routine of running the business and they often do not afford themselves the...
The Case of the Missing Website Round Foods with Holes is a (fictitious) New Jersey bakery that sells donuts and bagels. Their motto is “Empty on the inside, delicious on the outside” and they have been in business for over 15 years. Every day they make fresh and...
A Tale of Two Websites It was the best of sites; it was the worst of sites. Imagine two websites in the same line of business in the same geographic area and representing companies of similar size. Both companies recognize that they are the chief competitor of the...
