The internet has tremendous growth potential for businesses and the key to harnessing this potential is visibility. Search engines, being the biggest drivers of online traffic, happen to be among the most popular channels to gain online visibility. But, while search...
Back in school, you weren’t supposed to ask the smartest kid in class to do your writing assignments. It was wrong, sometimes even punishable. So, you were forced to finish your essays yourself, no matter how terrible you were at writing. But you are no longer...
Does Your Website Need A Good Detox? Just like your body, your website also needs a good detox every now and then to get rid of the toxins that can bring it down. Don’t get it? Don’t worry, you will understand soon. You invest in search engine...
Keyword Analysis is the Foundation of Your SEO Campaign Every successful project starts with a plan. If it is a building, it has a blueprint. A car may have a digital drawing. And a search engine optimization or SEO online marketing strategy has a keyword analysis....
Who in Their Right Mind Would Invest in SEO??? Search engine optimization or SEO online marketing techniques have become a staple in almost all online marketing strategies. Many marketers now rely on SEO to help their websites gain traction in the online world. But is...
Why SEO? Why NOT SEO? If you have a website, you might have heard of search engine optimization (SEO). Promising to rank a website among the top search results, SEO is the unparalleled leader of search engine marketing. SEO comprises several techniques that...
In the world of online marketing, there are many TLAs (three-letter abbreviations) flying around and for the uninitiated, they can add to the confusion when attempting to learn about website promotion and marketing. The biggest TLAs in online marketing are SEO...
Online Checklist for the New Year The beginning of a new year is a good time to review your company’s goals for the coming year. Company goals for growth and sales can be better met with a solid online presence. Even if you do not sell merchandise via your...
Website + SEO = Growth While no formula guarantees success, there are things you can do for your business that will increase the likelihood of success. Maybe we should first define success. For some businesses, success is simply staying in business another...
Optimistic Companies Should be Doing SEO “Unprecedented”, “challenging”, “uncertain”, and “difficult” are words frequently used to describe calendar year 2020. A year filled with a global pandemic, political unrest, social upheaval, and a hotly contested and divisive...
Get Found or… Get Lost! Get found. Potential customers are looking for your business. How are they searching? Every day, the percentage of customers searching for businesses online increases while those not using the internet decreases. If you are content...
Is SEO Worth the Expense? Sticker shock. That is the experience of many small business owners when they see the proposed cost of an SEO campaign. Let’s unpack this. Some small businesses advertise by way of local business listings or diner placemats or local...
