In the world of online marketing, there are many TLAs (three-letter abbreviations) flying around and for the uninitiated, they can add to the confusion when attempting to learn about website promotion and marketing. The biggest TLAs in online marketing are SEO...
Online Checklist for the New Year The beginning of a new year is a good time to review your company’s goals for the coming year. Company goals for growth and sales can be better met with a solid online presence. Even if you do not sell merchandise via your...
Website + SEO = Growth While no formula guarantees success, there are things you can do for your business that will increase the likelihood of success. Maybe we should first define success. For some businesses, success is simply staying in business another...
Optimistic Companies Should be Doing SEO “Unprecedented”, “challenging”, “uncertain”, and “difficult” are words frequently used to describe calendar year 2020. A year filled with a global pandemic, political unrest, social upheaval, and a hotly contested and divisive...
Computers are a Pain in the… (but they DON’T have to be) Did you ever spend a long time working on a spreadsheet or entering data or writing a manual or document only to watch it all disappear before your eyes when your computer froze or crashed? Or, how about...
Get Found or… Get Lost! Get found. Potential customers are looking for your business. How are they searching? Every day, the percentage of customers searching for businesses online increases while those not using the internet decreases. If you are content...
Why Your Business Needs a (New) Website Your small business needs a website. If it already has one, it may well need a new website. Small business owners are rightfully absorbed in the daily routine of running the business and they often do not afford themselves the...
Is SEO Worth the Expense? Sticker shock. That is the experience of many small business owners when they see the proposed cost of an SEO campaign. Let’s unpack this. Some small businesses advertise by way of local business listings or diner placemats or local...
How to Select an SEO Partner You might have heard that your website needs Search Engine Optimization or “SEO” to be found in Google. You can read about a great website that went “missing” or a comparison of two websites’ performance, one with SEO and one without it. ...
Was Your Business Ready for COVID-19? When COVID-19 hit the United States, it affected different businesses in different ways. Some jobs require a physical presence while others can be done anywhere there is a phone and an internet connection. Of course, police,...
The Case of the Missing Website Round Foods with Holes is a (fictitious) New Jersey bakery that sells donuts and bagels. Their motto is “Empty on the inside, delicious on the outside” and they have been in business for over 15 years. Every day they make fresh and...
A Tale of Two Websites It was the best of sites; it was the worst of sites. Imagine two websites in the same line of business in the same geographic area and representing companies of similar size. Both companies recognize that they are the chief competitor of the...
