Online Checklist for the New Year The beginning of a new year is a good time to review your company’s goals for the coming year. Company goals for growth and sales can be better met with a solid online presence. Even if you do not sell merchandise via your...
Website + SEO = Growth While no formula guarantees success, there are things you can do for your business that will increase the likelihood of success. Maybe we should first define success. For some businesses, success is simply staying in business another...
Optimistic Companies Should be Doing SEO “Unprecedented”, “challenging”, “uncertain”, and “difficult” are words frequently used to describe calendar year 2020. A year filled with a global pandemic, political unrest, social upheaval, and a hotly contested and divisive...
Get Found or… Get Lost! Get found. Potential customers are looking for your business. How are they searching? Every day, the percentage of customers searching for businesses online increases while those not using the internet decreases. If you are content...
Why Your Business Needs a (New) Website Your small business needs a website. If it already has one, it may well need a new website. Small business owners are rightfully absorbed in the daily routine of running the business and they often do not afford themselves the...
Is SEO Worth the Expense? Sticker shock. That is the experience of many small business owners when they see the proposed cost of an SEO campaign. Let’s unpack this. Some small businesses advertise by way of local business listings or diner placemats or local...
How to Select an SEO Partner You might have heard that your website needs Search Engine Optimization or “SEO” to be found in Google. You can read about a great website that went “missing” or a comparison of two websites’ performance, one with SEO and one without it. ...
The Case of the Missing Website Round Foods with Holes is a (fictitious) New Jersey bakery that sells donuts and bagels. Their motto is “Empty on the inside, delicious on the outside” and they have been in business for over 15 years. Every day they make fresh and...
A Tale of Two Websites It was the best of sites; it was the worst of sites. Imagine two websites in the same line of business in the same geographic area and representing companies of similar size. Both companies recognize that they are the chief competitor of the...
SEO is an Investment in Your Company’s Future The people in charge of managing the finances of a business can view expenditures as either expenses or investments. What is the difference? Expenses are the ongoing costs associated with keeping the business going...
7 Myths about a Website for Your Small Business Technology evolves and businesses follow that evolution. Before telecommunications options were readily available, customers interacted with businesses by stopping into or by sending mail (real mail, not email!). As...
A long time ago, people got their news from this paper-based medium called a “newspaper.” This paper, full of news of the day’s or week’s events, provided the masses with information about happenings within their community, nation, or world. Newspapers had two...
